KL Media Partners

Digital & Traditional Media Services

Whether you are a large corporation with many schools, a smaller single-market campus, or an online college, KL Media Partners can offer the following services to meet your needs:

Search Marketing SEO - SEM

Search marketing is about being there when the consumer needs you. Every request is an opportunity. Whether they're looking for your brand specifically, or a brand like yours, it pays to get there first. But the way we get there has changed. Mobile and social media have established themselves as indispensable parts of the mix. It's important to have an agency that knows how to put these elements to work. That's where we come in. Our cross-channel expertise, advanced analytics and home-grown technologies help make sure brands meet consumers when and where they need them.

Mobile Marketing

There was a time when owning a cell phone was a luxury. Today, more than 5 billion people own a cell phone and 70% would give up alcohol before surrendering their phones*. Look around. With the explosion of mobile and tablet devices, mobility isn't just a channel anymore - it's a mindset. Today, mobile devices are everywhere, accessible to nearly anyone – including your consumers! This saturation of the market allows your brand the opportunity to appear in front of your customers virtually 24/7. For marketers, this opens up new opportunity for a real-time connection with people wherever they are, both in the digital and physical world.

Mobile marketing is one of the fastest-growing means of marketing. With the highest 'read rates' of any form of marketing, companies that can build their database to include mobile marketing to their customers or prospects can experience substancial sales growth.

TRADITIONAL MEDIA

Television

National, regional and local spot television. Whether you need to reach the national, regional or local marketplace our goal is to insure we have maximized your advertising dollar. Our research and analysis includes determining effective reach and frequency levels within your demo's in selected target markets. We will examine and compare stations programming, daypart rankers, looking at audience ratings data and share trends, and more. We do our homework to negotiate you the best possible TV rates. We provide a post buy analysis to ensure negotiated rating points were achieved and that you received full value for your media expenditures. Our experience includes English and Spanish language media.

Radio

National, regional and local spot radio. No matter your target KL Media Partners plans, buys and executes radio schedules and promotions that engage our clients target audiences. We analyze the entire market, evaluate and rank station formats against market demographics, look at demo age cells, ethnic composition and more to ensure we are on target. Radio is an excellent enhancement to an online or TV campaign to increase awareness and improve lead conversions. But we don't stop there...We always negotiate to include value-added “extras” that cost nothing extra for our clients. Our rates are always well below published SQAD cost per points. We provide a post buy analysis to ensure negotiated rating points were achieved and that you received full value for your media expenditures. Our experience includes English and Spanish language media.

Print

National, regional and local magazines, newspapers, tabloids, free standing inserts, newsletters and more. We review consumer, business-to-business and trade magazines, in addition to traditional newspapers for editorial content, special sections, printing quality, circulation verification and target audience delivery, plus review the competitive environments for our clients products and services. We always negotiate below rate card, gain preferred ad positions and leverage for free editorial coverage for our clients. Placements include English and Spanish language publications.

Outdoor

National, regional and local outdoor placements often contribute to the success of education client campaigns. We use geo-targeted data and demographics for bus routes, Traffic Audit Bureau (TAB) data for Billboards, and more ... to plan effective market coverage and top locations to ensure that success. From 14’x48’ permanent and rotary branding bulletins, to 30-sheet and transit postings for strong retail call to action, to mall and airport kiosks, we cover all facets of outdoor buying using all the best tools and market knowledge available. Placements include English and Spanish language advertisements.